Tourism S.W.O.T Analysis of Ethiopia

Positive images of Ethiopia can be effectively used in the world competitive environment.The decision to hold Ethiopian Millenium Celebration,Celebration of National Flag Day,recognition of Ethiopian athelets,the re-erection of Axum obelisk are some of postitive steps taken to build positive images of Ethiopia.

STRENGTH

Ancient history and culture.

vast amount of hydro,solar and thermal energy source.

Sucesses in Ethiopian Millenium to boost the positive images of Ethiopia.

Positive culture of christians and muslims living together peacefully.

Many cultural and religion sites,monuments and castles.

WEAKNESS

Unstable and unpredictable politics.

Social insecurity of population

The economy and development of the country depend on donor countries.

Opportunities

Nile and Omo rivers for irrigation and hydro powers.

Vast agrarian resources

Educated and capable resource of employee for new investors.

THREATS

Energy dependence on Sudan and other Arab countries

Threats of war with some countries like Eriteria and somalia.